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Free and paid sales courses we'd recommend, with who each one is for. Not sure where to start? Use the course finder.
Prices on these platforms change often and Udemy runs frequent sales, so we don't list prices; check the current price on the course page. Last reviewed 25 October 2026.
HubSpot Academy · HubSpot Academy
A free, well-structured introduction to modern consultative selling: identifying, connecting with, exploring and advising buyers. The certificate is widely recognized in entry-level sales hiring.
Best for: Anyone starting out who wants a free certificate for their résumé
View on HubSpot Academy ↗HubSpot Academy · HubSpot Academy
Aimed at sales leaders: how to remove friction from the buying process, align sales with marketing and service, and build a team around the buyer.
Best for: New sales managers and team leads
View on HubSpot Academy ↗Northwestern University · Coursera
Taught by Craig Wortmann of Northwestern's Kellogg School. Covers the whole selling process with a strong focus on sales tools and habits, and ends with a capstone project.
Best for: Learners who want a university-backed certificate
View on Coursera ↗Salesforce · Coursera
Built by Salesforce specifically to prepare people for SDR jobs: prospecting, outreach, qualification and working with a CRM.
Best for: Career changers targeting a first SDR or BDR job
View on Coursera ↗Salesforce · Coursera
Covers the operational side of sales: pipeline management, forecasting, CRM and sales enablement. A route into sales ops roles rather than quota-carrying ones.
Best for: People who prefer process and data to calls
View on Coursera ↗HubSpot · Coursera
HubSpot's longer, paid program on Coursera, going deeper than the free Academy course into the full sales cycle and CRM use.
Best for: Beginners who want more structure than the free HubSpot course
View on Coursera ↗HubSpot Academy · Coursera
Focuses on building long-term customer relationships with a CRM, from first contact to closing and retention.
Best for: Reps who already sell and want a more structured approach
View on Coursera ↗Chris Croft · Udemy
One of the most popular sales courses on Udemy. Short, practical lessons from a UK trainer covering the whole sale, including handling objections and closing.
Best for: A low-cost, practical all-rounder
View on Udemy ↗Udemy instructor · Udemy
Concentrates on complex B2B selling: stakeholders, consultative conversations and building relationships with buyers.
Best for: Reps moving from transactional to B2B sales
View on Udemy ↗Various instructors · Udemy
Udemy has dozens of focused cold calling courses, including ones based on Art Sobczak's Smart Calling method. Check the reviews and the last-updated date before buying.
Best for: SDRs who need to get comfortable on the phone fast
View on Udemy ↗LinkedIn Learning · LinkedIn Learning
A compact overview of the sales process. Good value if you already have LinkedIn Premium, which includes LinkedIn Learning, and the certificate shows on your profile.
Best for: LinkedIn Premium users who want a quick refresher
View on LinkedIn Learning ↗LinkedIn Learning · LinkedIn Learning
A large library on coaching, forecasting, hiring and running a sales team, including the popular 'Becoming a Sales Manager' course.
Best for: First-time sales managers
View on LinkedIn Learning ↗Various instructors · Udemy
Focused courses on negotiation and pricing conversations, useful once you're closing your own deals.
Best for: Account executives who give away too much discount
View on Udemy ↗Universities on Coursera · Coursera
Coursera hosts highly rated negotiation courses from universities such as Michigan and Yale. Free to audit, so you can try before paying for the certificate.
Best for: Learners who want negotiation theory from a university
View on Coursera ↗The books that most sales training is built on. Most are also available as audiobooks, which is how many salespeople get through them.
Neil Rackham · 1988
Based on research into thousands of sales calls. Introduced the Situation, Problem, Implication and Need-payoff questions that most discovery training still uses.
Matthew Dixon and Brent Adamson · 2011
Argues that top performers teach buyers something new about their business rather than just building relationships.
Matthew Dixon and Ted McKenna · 2022
Shows that many deals are lost to buyer indecision, not to competitors, and how to help buyers decide.
Jeb Blount · 2015
A blunt, practical book on building the daily prospecting habit across phone, email and social.
Chris Voss · 2016
Negotiation lessons from a former FBI hostage negotiator: tactical empathy, labelling and calibrated questions.
Keenan · 2018
Frames every sale as the gap between the buyer's current state and their desired future state.
Mike Weinberg · 2012
A clear, no-nonsense guide to new business development for people who must find their own deals.
Aaron Ross and Marylou Tyler · 2011
The book that popularised separating prospecting (SDRs) from closing (account executives).
Mark Roberge · 2015
How HubSpot's first sales leader used data to hire, train and manage a fast-growing team.
Daniel H. Pink · 2012
An accessible look at why everyone sells in some way, and the attitudes that make it work.
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